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From the very first bite, sugar lights up your brain like fireworks.

Dopamine—the feel-good chemical—floods your system, giving you that 'ahhh' moment of relief and pleasure.

But here’s the catch: over time, your brain becomes resistant to dopamine.

It’s like the boy who cried wolf—your brain stops responding to the signals.

So what do you do?

You eat more sugar, chasing that same high, but it never feels as good as it did the first time.

This is called dopamine resistance, and it’s why yo…

Forget willpower – it's not the hero you think it is when it comes to conquering sugar.

Willpower is NOT what keeps me away from sugar.

In fact, if I had to rely on willpower alone, I’d be face-first in a pint of ice cream by lunchtime. Seriously!

Here’s the deal: sugar addiction isn’t about willpower. It’s about how sugar rewires your brain.

When you’ve been exposed to sugar and processed foods over and over, your brain’s reward system gets hijacked.

It’s like someone rewrote the manual…

"How do you crush cravings in the first 1-4 weeks of starting? I have been on and off keto for years and know its brilliance for crushing cravings when you are in low carb or keto for months. But the first 1-4 weeks I feel like I am white-knuckling it. Any tips?"

The first few weeks are tough because your brain is literally rewiring itself.

You’re switching from burning sugar for fuel to burning fat, and your body is like, “Wait, what the heck is happening?!” 

It’s a transition, but with the…

What’s a Sweet Tooth, Anyways?

A sweet tooth is pretty straightforward. You enjoy sugary treats, but they don’t run the show.

You might look forward to dessert or a special occasion treat, but if it’s not there, you’re fine. You can take it or leave it.

What About Sugar Addiction?

Sugar addiction, on the other hand, is a bit more complex.

It’s not just about liking sweets—it’s about feeling like you need them.

It’s about patterns and behaviors that go deeper than just enjoying a treat n…

The NMW mindset is your secret weapon. It’s the decision that, no matter what life throws at you—stress, exhaustion, heartbreak, or even just a bad day—you’re not going to take that first bite. Period.

Why? Because that first bite is the only one you control. And once you take it, all bets are off. A sliver turns into a slice, a slice into a slab, and before you know it, the whole damn cake is gone. Sound familiar?

With NMW, you’re not relying on willpower. You’re making a commitment to yourse…

Hey You,

Yes, YOU. The one reading this right now. The one who’s been fighting this battle with sugar, feeling like you’re stuck in a cycle you can’t escape. The one who’s tried everything—promises, plans, prayers—and still feels like sugar is calling the shots.

I see you. And I want you to know something: This is not your fault and we love and respect you for still being in this fight. 

But you need to know it’s not about willpower or discipline or being “strong enough.” Sugar rewires your b…

Hey there!

I was mid-way through recording a podcast when I said something that really resonated with me. "Food addiction is debilitating emotionally, mentally, spiritually, and physically. It encompasses everything. It lights up my brain and causes me to eat more and more. It is absolutely mental anguish, and I don't want to live that way today, and I don't."

Could you relate? Does it feel like you're stuck in a never-ending struggle to stop, but just can't seem to get there?

Well, let's div…

In every person's life, there comes a moment—a defining instant where they stand at the crossroads between who they are and who they wish to become. At this juncture, one question towers above all others, shining like a beacon through the fog of uncertainty: *Why?*

Why do some goals make us leap out of bed with zeal each morning?

Why does envisioning certain dreams set our hearts ablaze with passion?

The answer lies hidden within two simple yet profound letters - **Y** and **W**, merged toget…

Have you ever witnessed a moment so simple, yet so profound, that it altered your perspective on life? I have, and it involved a three-year-old, a cookie, and a flight to Florida.

The Power of a Cookie

On that fateful day, amidst the cramped space of an airplane cabin, a child's relentless cries pierced the air. It was the kind of situation that would make anyone's heart race—a desperate plea for calm. Then, like a scene from a modern-day parable, a flight attendant offered the child a cookie.…

In every person's life, there comes a moment—a defining instant where they stand at the crossroads between who they are and who they wish to become. At this juncture, one question towers above all others, shining like a beacon through the fog of uncertainty: *Why?*

Why do some goals make us leap out of bed with zeal each morning?

Why does envisioning certain dreams set our hearts ablaze with passion?

The answer lies hidden within two simple yet profound letters - **Y** and **W**, merged toget…