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Why You Can’t Stop—and the Freedom Waiting on the Other Side
From the very first bite, sugar lights up your brain like fireworks.
Dopamine—the feel-good chemical—floods your system, giving you that 'ahhh' moment of relief and pleasure.
But here’s the catch: over time, your brain becomes resistant to dopamine.
It’s like the boy who cried wolf—your brain stops responding to the signals.
So what do you do?
You eat more sugar, chasing that same high, but it never feels as good as it did the first time.
This is called dopamine resistance, and it’s why yo…
Use This INSTEAD Of Willpower
Forget willpower – it's not the hero you think it is when it comes to conquering sugar.
Willpower is NOT what keeps me away from sugar.
In fact, if I had to rely on willpower alone, I’d be face-first in a pint of ice cream by lunchtime. Seriously!
Here’s the deal: sugar addiction isn’t about willpower. It’s about how sugar rewires your brain.
When you’ve been exposed to sugar and processed foods over and over, your brain’s reward system gets hijacked.
It’s like someone rewrote the manual…
You Don't Have To White Knuckle It
"How do you crush cravings in the first 1-4 weeks of starting? I have been on and off keto for years and know its brilliance for crushing cravings when you are in low carb or keto for months. But the first 1-4 weeks I feel like I am white-knuckling it. Any tips?"
The first few weeks are tough because your brain is literally rewiring itself.
You’re switching from burning sugar for fuel to burning fat, and your body is like, “Wait, what the heck is happening?!”
It’s a transition, but with the…